Six experiences on one platform for a coffee and travel media brand
A podcast, a book in progress and years of scattered assets, pulled into one custom platform: editorial journal, interactive Odyssey, boutique and podcast hub.
01The challenge
Portia White had a podcast with 40+ episodes, a book underway and a branded car that strangers photograph at red lights. None of it was connected and none of it converted. Social posts were breadcrumbs; the brand needed somewhere for them to lead.
02Our approach
Consolidate the brand
Years of scattered assets were gathered into a single premium editorial direction.
Design six experiences as one
Six experiences were designed to read as one world, with a hidden page for curious visitors.
Build The Odyssey
A 20-day road trip told through an interactive, scroll-driven car animation.
Add a commerce layer
THE VAULT handles curated drops, Printful print-on-demand, Shopify checkout and digital goods.
Plan for organic search
The journal scales to 12 articles plus 8 recipes, giving the site a compounding organic acquisition loop.
03Inside the work
04Experiences on the live platform
- ListenCuppa Connections, new episodes weekly
- JournalsLong-form editorial
- PairingsCoffees matched to stories
- BoutiqueDrops and digital goods
- AboutMeet Portia
- ContactDirect enquiries
05The outcome
A single flagship destination that matches the quality of Portia's best content, built to sell, to grow the podcast, and to keep building SEO value for years.
