A growth engine for a New York sustainable basics label, at $0.24 CPC
Forjwell runs bambam's growth stack end to end: identity book, creative, four Meta campaigns at $0.24–$0.42 CPC and weekly reporting. 86% of reach was net-new.
01The challenge
bambam is a New York luxury sustainable-basics label with multi-million-dollar ambitions, and it had no growth engine. Forjwell took on the whole stack: strategy, content, paid media, brand and reporting.
02Our approach
Codify the brand
Cream mornings and 2am indie-sleaze black, written down in a complete identity book.
Produce the creative
A studio content library, carousels, AI ad creative and motion logo assets.
Buy attention efficiently
Four Meta campaigns, with clicks bought at $0.24–$0.42.
Report every week
A 9-page branded analytics report with itemised spend, delivered on a weekly cadence.
Shift toward conversion
Follower-objective creative and shop CTAs, lined up ahead of physical retail.
03Inside the work
04First 30 days, top of funnel (May 12 – Jun 10, Meta Ads Manager)
- Week 1214 views
- Week 2688 views
- Week 31,102 views
- Week 41,109 views
05The outcome
1,835 accounts reached, 53.7% of views driven by ads, and profile visits up from near zero. The work is now turning toward conversion ahead of the retail launch.
