A growth engine for a New York sustainable basics label, at $0.24 CPC
Forjwell runs bambam's growth stack end to end: identity book, creative, four Meta campaigns at $0.24–$0.42 CPC and weekly reporting. 86% of reach was net-new.
01The challenge
bambam is a New York luxury sustainable-basics label with multi-million-dollar ambitions, and it had no growth engine. Forjwell took on the whole stack: strategy, content, paid media, brand and reporting.
02Our approach
Codify the brand
Cream mornings and 2am indie-sleaze black, written down in a complete identity book.
Produce the creative
A studio content library, carousels, AI ad creative and motion logo assets.
Buy attention efficiently
Four Meta campaigns, with clicks bought at $0.24–$0.42.
Report every week
A 9-page branded analytics report with itemised spend, delivered on a weekly cadence.
Shift toward conversion
Follower-objective creative and shop CTAs, lined up ahead of physical retail.
03Inside the work
04First 30 days, top of funnel (May 12 – Jun 10, Meta Ads Manager)
- Week 1214 views
- Week 2688 views
- Week 31,102 views
- Week 41,109 views
05The outcome
1,835 accounts reached, 53.7% of views driven by ads, and profile visits up from near zero. The work is now turning toward conversion ahead of the retail launch.
06Services used
Brand Identity Book, Meta Ads, Ad Creative, Content Library, Analytics, CRO: work like this is offered through our sister company, Forjwell Marketing (opens in a new tab) ↗.
